EDDM in Redlands: Every Door Direct Mail explained
How USPS Every Door Direct Mail works, what it costs to mail on your own in Redlands, and how a shared EDDM postcard works.
What is Every Door Direct Mail (EDDM)?
Every Door Direct Mail is a USPS service for local advertising. You pick carrier routes on a map, and your letter carrier delivers your piece to every address on those routes. Pieces are addressed to "Local Postal Customer", so there is no mailing list to buy.
EDDM Retail rules, per USPS
- At least 200 pieces and up to 5,000 pieces per ZIP Code per day (USPS Quick Service Guide 140).
- No mailing permit needed. You drop the mail at the Post Office that serves the routes.
- Pieces must be flats: at least one side over 10.5 inches long or 6.125 inches high (or over 0.25 inch thick), up to 15 by 12 inches, and no more than 3.3 ounces.
- Pieces go in bundles of 50 to 100 with a facing slip, and each piece carries the EDDM Retail indicia.
What EDDM costs in Redlands if you mail on your own
USPS lists EDDM Retail postage at $0.26 per piece for flats up to 3.3 ounces (Notice 123, effective Oct 4, 2026). For about 3,000 Redlands homes, postage alone is roughly 3,000 x $0.26 = $780, before design and printing, and you handle the bundling and drop-off yourself.
A shared EDDM postcard for Redlands businesses
With shared postcard advertising, 15 businesses split one card. Redlands Neighbor handles design, printing, bundling and the Post Office drop. Your spot costs $249 a month at the founding price or $299 regular. See postcard prices and the Redlands EDDM routes.
EDDM carrier routes in ZIP 92373
The first Redlands Neighbor card mails to routes C010, C023, C035, C042, C044 and C061 in ZIP 92373, about 3,000 homes, dropped Nov 16 to 20, 2026.
Frequently asked questions
What is EDDM?
EDDM stands for Every Door Direct Mail, a USPS service that delivers a flyer or postcard to every address on the carrier routes you choose. Mail is addressed to Local Postal Customer, so you do not need names or a mailing list.
How much does EDDM postage cost?
USPS lists EDDM Retail postage for marketing mail flats up to 3.3 ounces at $0.26 per piece (USPS Notice 123, effective Oct 4, 2026). Printing and design are extra.
How many pieces can I mail with EDDM Retail?
USPS says EDDM Retail mailings must be at least 200 pieces and no more than 5,000 pieces per ZIP Code per day.
What size does an EDDM postcard have to be?
EDDM Retail pieces must be flats. USPS requires at least one dimension over 10.5 inches long, 6.125 inches high or 0.25 inch thick, and no more than 15 by 12 inches. The Redlands Neighbor card is 9x12.
Which Redlands routes does Redlands Neighbor mail?
The first card mails to six carrier routes in ZIP 92373: C010, C023, C035, C042, C044 and C061, about 3,000 homes.
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